As someone who has sensitive skin, I love it when I can find a brand that not only creates good makeup but creates products that are actually good for your skin! IT Cosmetics is that brand for me.
IT was founded by Jamie Kern Lima, who couldn’t find products that solved her beauty concerns, including sparse brows and redness- and since she couldn’t find them, she decided she was going to make them! She partnered with plastic surgeons and dermatologists to create problem-solving products that give you real results! When you find a brand that cares about the skin underneath your makeup, that’s a win! Scroll down to see a few products that have become favorites of mine!
A few of my favorite IT Cosmetics products have a 5-star rating from their customers and repeat sell outs. With the holidays approaching, now is the perfect time to shop the IT Cosmetics Friends & Family sale where you can shop all fan favorites starting NOW and ending on October 18. Some of my personal favorites include Bye Bye Under Eye Anti-Aging Concealer, CC+ Cream with SPF 50+, Bye Bye Foundation Full Coverage Moisturizer with SPF 50+, Confidence in a Cream Hydrating Moisturizer, Bye Bye Foundation Full Coverage Moisturizer with SPF 50+, Confidence in an Eye Cream, and Confidence in a Cream Hydrating Moisturizer. OH – and I’m obsessed with all of their lip shades! If you’re looking for a few things to gift yourself or friends/family, you should check out this sale.