Just like the foundation of a home is the base for building a house, your makeup foundation is the base for all of your other makeup. It provides a beautiful canvas for the colors in your makeup palette– so it’s important that the foundation is on point. The goal of wearing a foundation is to help enhance your natural features, not to mask them. Here are a few steps that will help guide you into choosing the right foundation for your skin.
The first thing that you need to determine is your skin type. This is very important because each foundation is different-water based, oil based, each gives you a different finish. Some work better for oily skin and others work better for dry or combination skin. And if you have acne-prone or sensitive skin, you need to be especially aware of the ingredients in your foundation. Talc is a common ingredient and it can clog pores and cause breakouts in sensitive skin.
Next determine your skin’s undertone. Daniel Martin, makeup artist and Director of Artistry Education for Tatcha noted on Byrdie.com that wearing a foundation with the wrong undertone will make your skin look ashy or gray. If your neck and shoulders tend to be more yellow and or golden, your undertone is warm. If they are pinker, you have cool undertones. A neutral undertone simply means a mix of cool and warm. An easy trick to identifying your skin’s undertone is to hold a blank sheet of white paper next to your face; if your skin looks rosy or pink, you are cool toned, a yellow cast means warm toned and neither means neutral toned.
LIQUID, CREAM OR POWDER?
The finish is also important when selecting a foundation. Liquid, cream, powder, stick, mineral, tinted moisturizer, BB cream – choosing the finish can be confusing. When deciding, make sure that you know the coverage for each one of these foundations. If you are looking for a more natural look, choose a water-based liquid, a mineral foundation, BB cream or a tinted moisturizer. Some people, including myself, like to mix foundations. I take two different shades of liquid foundation and blend them together, creating a customized color. Then I apply that to my face and layer on a light foundation powder for that extra coverage.
Still unsure of your perfect shade of foundation? Order as many samples as possible. Experiment with the different brands, go to your local department stores- it not only helps to get a professional opinion, it also saves money from buying the wrong shade time and time again. Plus, you may even discover a new foundation that matches your skin tone even better. Never settle to just one brand.
APPLYING THE FOUNDATION
The last step that is probably the most crucial step is applying the foundation correctly. It is so important to have the right brush and beauty blender. When you apply the foundation make sure to go in an upward motion with your makeup brush and then dab the remains that look blotchy with your beauty blender. Here is another little tip that you can try as well, apply the foundation up from your jawline to your cheekbones and see which color fades in the most. To make this process easier, there are actually makeup brushes that are designed for any kind of foundation. Just run to your local Ulta or even Target and you’ll be able to find everything that you need.