Blogging for a small business is crucial for longevity and growth. It doesn’t matter if you’re a one-person-band or the CEO of a multi-million dollar company, your business and customers will thank you greatly.
Although it takes a lot to get started, once you’ve got a groove and strategy together, the ROI will be undeniable.
As a business owner, if you find yourself a little clueless about what exactly is blogging let alone the benefits of blogging, there’s nothing to fear. You are at the right place!
I’ve been blogging for years and have seen the channel blow up for myself and countless other businesses. Blogging for my small business allows me to show my personal side, generate more revenue, and help others like you. Here are my top 3 benefits of blogging for a small business:
The Benefits Of Blogging For Your Small Business
Positions yourself as a thought leader
Blogging is a great way for businesses to share knowledge with their customers about the industry or other relevant interest areas. Successful companies consistently publish blog articles to assert their authority as industry leaders and subject matter experts.
Consistently is the keyword. Your blog is a living part of your business and needs to be tended to regularly. That doesn’t mean you have to create a daily 1,000 word blog (that’s like signing up for burn out), but it does mean at least posting a blog a week on the same day and time to establish a routine with your readers.
Once you’ve established your trust and expertise it is easier for your customers to want to buy from you.
Additionally, once you’ve positioned yourself, you’ve now opened yourself up to speaking engagements, sponsorships, and more to increase your reach to the platforms of others who share similar audiences that are after what you’re selling.
Provide value to potential customers and fill your sales funnel
The most important benefit of blogging is to create value for your customers. With so many competitors in any given industry, you want to provide an experience that is better than every other company.
That’s why it’s important to know what your customers need and want from you. Blogging without thinking about adding value to customer experience is like going on a road trip with no GPS. It’s pointless because you are going to get lost and your customers will not follow.
With blogging, you’re giving your customers a teaser before they make a purchase or subscribe. In hopes that free information will lead them in choosing to make a purchase on their own.
Some things you could share would be a helpful checklist, ideas, recipes and so on as a freebie to your larger ticket sale.
Create an opportunity for viewers to share your knowledge
People are naturally inclined to trust people that they have a personal relationship or connection with.
Think about it. If your best friend who travels frequently tells you that the best luggage is from Away, you’re persuaded to try them over other brands because you trust your friend. It works the same way for your business.
As you begin to blog relevant content for your users they’ll begin to share it with their networks and now you’ve just expanded your reach and influence organically.
Search engine optimization (also known as SEO)
In the world of ads, it’s super easy to buy traffic to your site. However, when you’re just starting out or learning your audience, you want to build organic traffic so that when you do have the budget it’s an added bonus and not the milk and butter of your business.
The way I do this is through optimizing my content for the search engines’ algorithms.
By writing blog posts around keywords that your customers search for, you’re creating content that the search can “crawl” and show to users who are searching for those terms and phrases. Due to its relevance, they determine to rank your business higher on the search results page.
Have you started blogging for your business? What things have (and have not) worked for you?