When it comes to sustaining carefully curated looks for our melanated queens, these top five beauty brands founded by African American women will help enhance your everyday beauty routine. Whether it be a moisturizer for the skin, a nail color that best fits your daily outfit, or that perfect shade of foundation, these brands have it all. These five black-owned beauty brands are crashing the glass ceiling of ‘mainstream’ beauty industries and redefining beauty standards. They are messaging social injustice through beauty inclusivity, and the beauty industry is paying attention. Not only because it is the right thing to do, but because money talks. Black consumers spend approximately 1.1 billion annually on beauty products– nine times more than non-black consumers. Black beauty brands are now capitalizing on black spending power by providing us with inclusive products made for us by us. So if you’re still searching for black-owned beauty brands to support, here are 5 to add to your list.
Back in 2016, Chici Eburu a Nigerian beauty Entrepreneur created Juvia’s Place. This well-known beauty line has a wide range of products. Lipsticks, foundations, eyeshadow pallets, and more. Chici’s vision before creating this brand was to have a foundation line tailored for all races and skin tones. She soon decided to branch out and create more products for her brand. Most people know Juvia’s Place to have bold, vibrant colors that will make your skin pop.
International pop sensation and beauty icon Rihanna launched the Fenty Beauty line in 2017. Fenty Beauty products special are the huge range of foundation skin tones, and wide range of beauty products- everything from skincare to makeup to bodycare.
Yelle beauty was founded by actress Yandy Smith-Harris in 2017. She created this skincare line because of the dark eye circles, oily/dry skin, and acne scars that she experienced. Yelle employs 98% of women and takes pride in empowering women in business. What makes these products so likable is that they all have 100% natural plant-based ingredients. Two of the main ingredients included in her top-selling serum are honey and coconut milk.
The founders of Mented cosmetics are Kj Miller and Amanda Johnson. These two women created this company in 2017. The name of their brand was derived from the word “pigmented,” which is appropriate because Mented is known for its highly pigmented colors. Miller and Johnson developed their line to create skin-enhancing makeup for women of color, especially women with darker pigmented skin. Mented’s beauty products are vegan and cruelty-free, an added benefit for the skin.
Tolu Cecilia Oye is the co-founder of Oye Green. She operates this business with her mother and they are known for their Shea Butter products. Oye Green products are made from Nigeria’s finest shea nuts. While Shea butter is known for its benefit to hair, Oye’s Shea butter is also great for hydrating the skin as well. So, if you are struggling with eczema or stretch marks, this product needs a place in your beauty arsenal right away.