Blogging + Biz

Blogging 101: Achieving a Flat Lay

The Perfect Flat Lay - Bloggers

If you’re looking to elevate your Instagram you’ve come to the right place. You may have seen many accounts perfecting the flat lay and you’re wondering why you can’t do the same. Newsflash you can! Lucky for you, I’ve decided to put together a few tips on how to flat lay like a boss! So, get ready to start delighting your followers with envy-worthy posts. Here’s a few tips on how you can snap the perfect shot in no time.

ONE: THE PERFECT LIGHTING 

A flat lay without the lighting is like a cake without icing. It’s ok, you’ll eat it (and another three pieces) but it just not the swoon worthy dessert you’ve always dreamed of.

Natural light always works best, so get yourself a white sheet of cardboard and prop it up as close as you can to your favorite window (hint: it’s probably around the same area as your selfie spot). You can also find cardboards for a $1 or less at your local craft stores like Michaels, Hobby Lobby, etc.

It’s ok to test a few different spots until you find ‘the one’ because we all know all good things take time, but try to avoid direct sunlight where dark shadows will be cast onto your perfectly aligned masterpiece! Good lighting is the key to taking good photographs – flat-lays will look best shot in natural daylight if possible.

TWO: COMPOSE YOURSELF

The most crucial step toward becoming a flat lay boss is your framing and composition. It’s important to ensure the components of your image are evenly spaced and if need be, feature one item as the hero piece of the frame.

Start with the most crucial element of your flat lay, and add the supporting elements around it. You can either do this in a way that fills the space completely or in a way that utilizes the excess white space, but choose wisely, cause you can’t have your space and eat it too. Every good flat-lay starts with good materials. Having large sheets of paper and a box of small props in hand will make getting that perfect shot feel like a piece of cake.

THREE: PICK A THEME (AND STICK TO IT)

What is the story your flat lay is trying to tell, what is its purpose, its meaning? These are the hard hitting questions you need to ask yourself before you commit to your flat lay mission. Every component of your frame should add to the story of your hero piece and make sense in the overall aesthetic of the image. Don’t try and mix things that don’t make sense together, and choose a color palette you can keep consistent. Picking a color scheme makes your photo very aesthetically pleasing indeed. Choose a selection of items in similar hues and watch as your flat-lay comes to life – voila!

FOUR: PUT THE FLAT IN FLAT LAY

To the untrained eye, this one is worth mentioning. It seems obvious, but ensuring your camera / phone lens is perfectly positioned both squarely above your flat lay and completely angle-free (flat), will ensure your image looks totally legit, so you can be like, hello insta-fame in no time!

FIVE: KEEP IT SIMPLE

You know what they say, ‘less is more’, so take whatever over-the-top ideas you had and boil them down into one clean, clutter-free masterpiece. If you haven’t heard, minimal is the new black, so your flat lay essentials will be limited to a crisp (usually) white board, your product features and some transferrable props such as a magazine, textured rug and assorted supporting products (depending on your theme).

Have you mastered flat lay like a boss? What are your tips to the perfect flat lay? When you’re practicing your swoon worthy piece tag me (@jasminescrockett) I’d love to see what you come up with.

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Atlanta fashion blogger


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3 Comments

  • Reply
    courtney
    August 18, 2016 at 9:27 pm

    Such great tips! I love flat lays and a lot of my images are flat lays. It has taken me a lot of trial and error to get to this point but I’m always trying to get even better!

    La Belle Sirene

  • Reply
    Toni C
    August 19, 2016 at 12:56 am

    I struggle a little with tip four. It sounds simple but it’s not always easy to take a pic from directly above. Any helpful hints? And what kind of camera do you use?

    • Reply
      Jasmine Crockett
      August 19, 2016 at 9:43 pm

      Hi Toni,

      Sometimes you have to get a chair or something to stand literally on top of the flat lay to get the perfect above image. #BloggerLife haha and I use this camera http://bit.ly/2bsvnSQ and here it is in a complete package with a ton of lens, bags, etc http://bit.ly/2bp88EE. Hope this helps

      xo
      Jasmine

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