You’ve probably heard all the success stories of bloggers who are making a living just from their blogs—and you might be skeptical about whether it’s true or not. Before I jumped into the crazy world of blogging, I certainly was skeptical as well. But yes, the stories are true. You can make money blogging but it’s not a walk in the park. Let me also say if you’re getting into blogging just to make money or think it’s easy money please stop now.
Before I dive into a few of the different ways you can make money blogging, let me first repeat again it is not easy. If it were easy everyone would quit their job and start blogging. The blogging market is oversaturated and I can almost guarantee not even half of it blogs “full-time” with an income. It could take months or even years to see some kind of income. It really depends on the person, the content, and the level of commitment. If you truly want to make your blog profitable, you have to be committed. Anyone can do it but it takes time.
What you first need on your blog is great content. Then you want to make sure it is consistent.
Before you even think about making any kind of money from your blog, you have to first build it. Find your voice and your audience. Create awesome and engaging content. Connect with your readers and other bloggers. If you don’t do these things, it’ll be difficult for you to grow your readership. And if no one is reading your blog you won’t see any income.
If you’ve taken the time to work on your blog and you feel like you’re ready for the next step, you can now work on monetizing it. Here are a few ways you can make money blogging. There are a ton but these are a few you could probably start working on right away:
Display ads or banner ads can be featured somewhere on your site, like the sidebar or above your header. An ad network provides these ads. One of the biggest ad networks is Google AdSense. As the blog owner, you can make money by displaying these ads on your site. You are paid either per click or per set of visitors (for instance, a thousand visits). Display advertising can be a slippery slope. You might be tempted to put up ads everywhere on your blog, but it might hurt the integrity of it. You’ll have to do some testing and see what ad placements work best for you. Display ads are only really profitable for larger blogs with a considerable amount of traffic. If you have a smaller blog, try only one ad at a time or wait until you have more readers.
Companies often reach out to bloggers to help them promote their products directly. One way to do this is through sponsored posts. The company will compensate you for a blog post reviewing or mentioning their products. Most companies will also want you to link back to their website. Google may punish you in page rank and search results rankings for random links and it’s really quite a mystery how they judge this.
Similarly, companies may also want to buy sponsored ads on your site. Unlike display ads, you’re working directly with the company. Be sure to get in writing how many ads you are featuring and the length of time they will be on your site.
If you’re not getting any emails from companies reaching out to work with you for sponsored post you can take the lead and make sure you have your media kit created and begin pitching yourself to brands.
Companies may also ask you to promote a product in a blog post, in social media, or in an ad space. In return, you’ll get a commission or a percentage of the sale. Affiliate marketing can be very profitable but with the right companies.
As a blogger, you have a growing readership base that you can convert into potential customers. Many bloggers are making money by selling a product, such as an eBook or an online course. Typically this is a lot of work upfront, but it can turn into passive income down the road. I have even seen a few bloggers starting their own jewelry lines or t-shirt lines so there are many ideas you can have to convert your readers into customers.
Many bloggers offer freelancing services, such as blog consulting, photography, writing, or graphic design. While this isn’t necessarily making money from your blog, it’s made possible through all the connections you’ve made blogging. Bloggers often make a substantial side income from freelancing services. Many have turned it into a full time position.
There are many ways you can make money blogging. There isn’t a one-size-fits-all answer on how to do it. Not every channel will work for your blog so experiment. The blogosphere is always changing so change with it. And always remember to stay true to you. The most profitable blogs are the one that differentiate themselves from others and offer value.
Stay true to yourself and success will follow.